​Your online presence plays a significant role in your career. Depending on how you are perceived, your online footprint can not only position you as a thought leader in your niche market, but also open exclusive career and learning opportunities. Here are some tips to enhance your personal brand online.Highlight your accomplishments onsocial media platforms

With specialist recruiters increasingly using social media to evaluate potential candidates, highlighting your career achievements is a good starting point. What successful projects were you part of? Did you implement processes that increased the productivity of your company?Don't downplay your capabilities

As a professional, the worst mistake you could ever make online is to downplay your skills. Employers and specialist recruiters want to know what you bring to the table from their first interaction with your online persona. Consider infusing this vital information on all your social media platforms.

Become a thought leader

Participate in online conversations that resonate with you. Repost articles and engage with like-minded professionals in your industry to cultivate an organic audience. To take it further, you could also write content on trending topics in your industry.Don't forget to network

Platforms such as LinkedIn make it easy for professionals to connect with their peers. Start and cultivate meaningful connections with these professionals in your social media networks as it may advance your career. In an article titled'stay top of mind by being an effective networker', we highlight the importance of nurturing the relationships in your network.Be authentic

If you would like to differentiate yourself from all the other job seeking professionals, incorporate your unique personality and core values online. Your online persona should inspire other professionals. Know your speciality, speak with one voice and be consistent. All of these will create an authentic brand that will leave a long-lasting impression.

Are you looking for an IT job, Finance job, Engineering job, or a Contracting assignment? Contact Network Recruitment, the centre of recruitment excellence.